SEO, AI-SEO, Google Ads & Meta Ads Case Study

Dr. Gill's Office — Optometry Clinic

How We Grew Website Traffic by 376% and Achieved Top Google Rankings for a Local Optometry Practice in Brampton

Industry

Healthcare / Optometry

Service Type

SEO, AI-SEO, Google Ads, Meta Ads, Local SEO, Google Business Profile

Dr. Gill's Office
Traffic Growth

376%

Traffic growth from 329 to 3,735/month over 3 years

Keywords Ranked

18

Keywords ranked in top positions on Google.Ca

Google Business

237

Google Business calls in a single month (Jan 2026)

Timeframe

3 Yrs

Consistent growth across a 3-year engagement

About the Client

Dr. Gill's Office (drgillsoffice.com) is a well-established optometry practice in Brampton and Mississauga, Ontario, offering comprehensive eye care services including eye exams, contact lenses, emergency eye care, dry eye treatment, and specialty services like police and MTO eye exams.

When Dr. Gill's Office partnered with NetFrux, they had modest online visibility with around 329 monthly visitors, limited keyword rankings, and were not fully leveraging digital channels to attract new patients in the competitive Brampton/Mississauga healthcare market.

Client Snapshot

  • Business: Dr. Gill's Office
  • Website: drgillsoffice.com
  • Type: Local Healthcare Practice
  • Location: Brampton & Mississauga, ON
  • Niche: Optometry & Eye Care

The Challenges

The local optometry market in Brampton and Mississauga is highly competitive, with multiple clinics and chains competing for the same patient base. Dr. Gill's Office needed a comprehensive digital strategy to stand out and capture high-intent local searches.

Key Challenges

  • Low website traffic (329 visits/month)
  • Weak visibility for local eye care keywords
  • Competitive local market with established chains
  • Underutilized Google Business Profile
  • No paid advertising strategy in place
  • Limited AI search and GEO optimization
  • No visibility in AI engines like ChatGPT, Perplexity, Google Gemini & AI Overview
  • Low ranking on Google Maps (Google Business Places)

Our Strategy & Execution

We implemented a multi-channel approach combining SEO, AI-SEO, Google Ads, and Meta Ads to maximize patient acquisition.

01
Local SEO

Local SEO & GBP

Optimized Google Business Profile, built local citations, and targeted geo-specific keywords for Brampton & Mississauga.

02
On-Page SEO

On-Page & Technical SEO

Optimized service pages, meta tags, schema markup, site speed, and internal linking across the entire website.

03
Google Ads

Google Ads & Meta Ads

Ran targeted search and display campaigns on Google and Facebook/Instagram to drive appointment bookings.

04
AI SEO

AI-SEO & GEO

Optimized for AI engines including ChatGPT, Perplexity, Google Gemini, Meta AI & Copilot. Implemented GEO (Generative Engine Optimization) and voice search optimization.

Keyword Rankings on Google.Ca

We achieved strong rankings for high-intent local keywords. Here are the top positions (January 2026).

Keyword Current Rank
Optometrist Brampton #2
Comprehensive Eye Exams in Mississauga #2
Emergency Eye Care in Brampton #3
Drs J&K Gill Brampton #3
Eye Care Brampton #3
Dry Eyes Optometrists in Brampton #3
Optometrists Brampton #4
Contact Lenses Brampton #5
Eye Doctors Brampton #6
Dry Eyes Optometrists in Mississauga #6
Eye Exam Brampton #7
MTO Eye Exam Brampton #7
Police Eye Exam Brampton #7
Website Traffic (3 Years)
Google Business Engagement

Traffic Growth Over 3 Years

Consistent, sustainable growth from 329 monthly visitors in January 2023 to 3,735 in January 2026.

Jan 2023

329

Monthly Visitors

Jan 2025

1,577

Monthly Visitors (pre-acceleration)

Jan 2026

3,735

Monthly Visitors (+376%)

Google Business Profile Performance

Our local SEO and Google Business Profile optimization efforts resulted in strong engagement metrics for Dr. Gill's Office. The clinic now receives a high volume of direct calls, website visits, and direction requests from Google Search and Maps.

These numbers demonstrate how a well-optimized GBP listing combined with strong local SEO can become a primary patient acquisition channel for healthcare practices.

337

Phone Calls

147

Website Visits

242

Directions

The Results

Our multi-channel strategy transformed Dr. Gill's Office's digital presence and patient acquisition.

Value Added

$3.4M+

Value added in last 3 years (CAD)

Traffic

3735

Monthly traffic (up from 329)

Rankings

2

Avg. Google.Ca ranking (from 15)

Engagement

80%

Engagement rate achieved

Business Impact

The combined SEO, AI-SEO, and paid advertising strategy delivered measurable results that directly impacted Dr. Gill's Office's bottom line. The 376% increase in website traffic translated into more appointment bookings, phone calls, and walk-ins.

With 337 Google Business calls and 242 direction requests in a single month, the practice saw a significant increase in new patient acquisition. The strong local rankings ensure consistent visibility whenever potential patients search for eye care services in Brampton and Mississauga.

The multi-channel approach — combining organic SEO, AI-powered search optimization, and targeted paid advertising — created a sustainable growth engine that continues to deliver results month over month.

Key Business Outcomes

  • 376% increase in monthly website traffic
  • Top 3 rankings for core optometry keywords
  • 337 phone calls/month from Google Business
  • Strong local presence in Brampton & Mississauga
  • Sustained growth through multi-channel strategy

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Whether you need SEO, AI-SEO, Google Ads, Meta Ads, or a complete digital growth strategy, our team can help you achieve similar results.

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