SEO Case Study

Botanic Planet SEO Case Study

How We Grew Organic Traffic to 38,898/month & Increased Orders by 5.6X in 12 Months

Industry

Essential Oils / Aromatherapy / Wholesale

Service Type

SEO, Content Marketing, Technical SEO, Link Building

293%

Organic traffic growth from 13,240 to 38,898/month

463%

Orders increased from 162 to 912 per month

Top 5

Rankings achieved for all major target keywords

12 Mo

Results achieved within 12 months of engagement

About the Client

Botanic Planet (botanicplanet.ca) is a Canadian ecommerce business specializing in essential oils, aromatherapy products, and wholesale distribution. Operating in both B2C and B2B markets, they serve customers across Canada and the USA.

When Botanic Planet approached NetFrux, they had limited organic visibility, low keyword rankings, moderate traffic with poor conversions, a weak content strategy, and no strong presence for wholesale-related search queries.

                     Client Snapshot
                    Business: Botanic Planet
Website: botanicplanet.ca
Type: Ecommerce (B2C + B2B)
Market: Canada & USA
Niche: Essential Oils & Aromatherapy

                

The Challenges

The essential oils market is highly competitive, with established brands dominating search results. Botanic Planet faced multiple obstacles that were holding back their organic growth and online sales potential.

Key Challenges

Highly competitive niche with established players
No rankings for key commercial keywords
Poor keyword targeting across the site
Lack of category-level SEO optimization
Weak content strategy with minimal blog presence
Low domain authority and backlink profile
No visibility in AI engines like ChatGPT, Perplexity, Google Gemini & AI Overview
Low ranking on Google Maps (Google Business Places)

Our SEO Strategy & Execution

We implemented a comprehensive, multi-layered SEO approach tailored to Botanic Planet's unique market position.

Keyword Strategy

Targeted high-intent commercial keywords in the essential oils niche for both Canadian and US markets.

On-Page & Technical SEO

Optimized 50+ pages including meta tags, schema, site speed, internal linking, and category structure.

Content Marketing

Created 30+ high-quality content pieces targeting informational and transactional search queries.

AI-SEO, GEO & Voice Search

Optimized for AI engines including ChatGPT, Perplexity, Google Gemini, Meta AI & Copilot. Implemented GEO (Generative Engine Optimization) and voice search optimization.

Keyword Rankings Achieved

We secured top positions for high-value commercial keywords across both Canadian and US markets.

Keyword	Ranking
Wholesale Essential Oils Canada	#1
Essential Oils Canada	#2
Aromatherapy Essential Oils Canada	#3
Organic Essential Oils Canada	#4
Therapeutic Essential Oils Canada	#4
Wholesale Essential Oils USA	#5
Therapeutic Essential Oils USA	#5

The Results

In just 12 months, our SEO strategy transformed Botanic Planet's online presence and revenue.

38898

Monthly organic traffic (up from 13,240)

912

Monthly orders (up from 162)

550+

Pages optimized for search

$390K+

CAD value added (avg $30K-$35K/month in orders)

Business Impact

The SEO campaign delivered results that went far beyond just traffic numbers. Botanic Planet experienced significant revenue growth driven by the massive increase in qualified organic traffic and orders.

The wholesale segment saw a major boost with increased B2B inquiries from businesses looking to source essential oils in bulk. The strong organic presence also meant reduced dependency on paid advertising, lowering customer acquisition costs significantly.

Most importantly, Botanic Planet established itself as a trusted authority in the essential oils space across both Canadian and US markets, building lasting brand equity that continues to drive growth.

Key Business Outcomes

Significant revenue growth from organic channel
Increased wholesale & B2B inquiries
Reduced paid advertising dependency
Strong brand authority established

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