Press releases traditionally inform news aggregators about a product launch, a new service, major events, or receipt of awards and other recognition. Press releases differ from article syndication by offering company-specific or brand-related information. Article syndication disseminates more generic information to readers.
Once a PR site receives a press release, search engines index the press release. This process helps drive traffic to your site. Creating newsworthy press releases that are keyword rich can bolster the promotion of your business. Properly optimized press releases can increase your exposure to more traffic, higher ranking, and additional press.
Links from your press release to your main site may also be used as anchor text to drive traffic to the relevant pages of your site. Effective press releases further drive traffic to your site in this way, while building brand awareness, helping to retain customers, and building a good reputation.